Each year at the Ft. Lauderdale International Boat Show the Marine Marketers of America (MMA) recognizes marine industry companies with outstanding marketing campaigns in a variety of categories. This year, we are thrilled that our own print newsletter, Waypoints, won the category of "Best Print Newsletter". From the MMA website, "Judges acknowledged this winning entry as an excellent example of how a newsletter can serve as an effective marketing tool for reinforcing customer loyalty while building a sense of camaraderie and community among product owners. Judges believed the newsletter was authentic in its voice and presentation, engaging, and exceptionally well executed, without appearing commercially 'slick' or too sales-oriented."
We are proud of Waypoints, our print newsletter published three times each year. Every issue includes informative articles by the Kadey-Krogen staff as well as lifestyle and firsthand experience articles by owners of our boats. Prevous editions of Waypoints can be found at http://kadeykrogen.com/newsletters In addition to Waypoints, this past summer we also began a monthly email newsletter, NAVAID designed to keep the growing Kadey-Krogen community up-to-date with the latest company news. To receive either newsletter please contact us at firstname.lastname@example.org
The success of Waypoints is due to an amazing team who creates the newsletter throughout the year and this award is a great recognition of our team's efforts. Thank you to all for making ours the best print newsletter of 2009!