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A Lot of Doing to Do

January 18, 2012

I'm becoming one of you - a Baby Boomer. Yes I know, you can't just become a Baby Boomer, we were born that way, but until one day late last fall, Baby Boomers were someone else. They were people older than me. I was not one of them. Then it hit me. My only child would graduate high school in just eighteen months. I really am a Baby Boomer. Where did the time go?

Ten years ago I began working for Kadey-Krogen Yachts because of a love for the product- a love borne from the ownership of a 1989 Krogen 42'. (Yes, at my age I was an atypical owner, but that is a story for another time.) In 2004 I had the opportunity to become a partner in the company and one of the key reasons I acted on the offer is that I knew that within the next few years, the first of the Baby Boomers would be of retirement age and that for the next 18 years there would be a steady stream of retiring Boomers. Boomers with disposable incomes. Boomers with desire to explore and travel. Boomers yearning to finally relax after working hard for more than thirty years.

Then the most recent recession came along and put a damper on things for both you and me. The timeframe for you to become part of the Kadey-Krogen family became a moving target. The imminent retirement became I'm going to need to work for a few more years" and those who took our marketing message to heart were few and far between. But they were there, and their numbers are steadily growing. Regardless of what goes on around the world or here at home, more and more are realizing that you only get so many spins around the sun.

I have a very limited number of spins around the sun (1.5 to be exact) before my daughter goes off to college and I have pledged to myself to make the most of them and not fall victim to another of our own advertising lines. "The things you regret are the things you didn't do." I have a lot of doing to do. What about you?

Larry Polster
Vice President