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San Diego TrawlerFest

March 10th, 2010

My first boat show was in Seattle and it was in the 50’s and raining, but it okay because it was January- in Seattle. My second boat show was in Miami and to my chagrin it was 50’s/60’s and raining. Any guesses on what the weather was in San Diego? Mid-50’s and raining! I’m starting to think I bring it with me. Anyway, as Paul (one of our salesmen from Seattle) said, “the rain qualifies the people who attend”. And it was true. Most everyone that came aboard had genuine interest in the trawler lifestyle and it was evident they had done their research on Kadey-Krogen- and they didn’t let the rain keep them inside!

Storm rolling through the sky at the Kona Kai Marina.

For a while there it was looking like we weren’t going to have a boat at this show and that we’d be setting up a booth in the tent like last year. A few weeks ago the couple that owns 4804WB graciously decided to lend us their boat so that we could show people the beauty and livability that is Kadey-Krogen. This particular boat is a 48′ Whaleback, meaning it has no side decks and the living space is all one level with the pilot house atop a spiral staircase. For those of you who are familiar with this layout, it may seem reminiscent of our Krogen 55′ Expedition, and it is, as it was the inspiration for the larger model.

The stern and starboard side of Ocean Friend.

This couple went from owning a Krogen 42′ to customizing their own 48′ Whaleback in 1995 and, since they retired five years ago, have been cruising between Mexico and Alaska, living the dream. Or should I say, “cruising the dream”? It has been amazing to me since I’ve started working with Kadey-Krogen, the brand loyalty that our customers have. There are countless owners that trade in their Krogen and move up to a larger Krogen  because they want to stick with a company and boat they know, trust and love.

This particular Whaleback had its share of customizations and renovations. Customizations such as the floor-to-ceiling pantry, the bathtub which Jim Krogen dubbed as “not boaty” in the master head, the “as-wide-as-you-can-make-it” bed in the master stateroom and the grand saloon where two L-shaped settees sit caddy cornered across the 17 foot beam. The main renovations were in the galley and that included upgrading to a Viking Range (which now come on all the larger Krogens), other stainless steel appliances,  stern/bow thrusters and up next is the addition of granite counters and a new washer/dryer.

On the last day, we had to extricate ourselves from our slip so that the boats next to us could depart. All we did was go across the little harbor and then came back in to dock and I was impressed with how simple they made the whole process seem. With the hydraulic stern and bow thrusters, the boat glided through the water while she tied lines on both the port and starboard sides so that he had his options when he came in- and it was a good thing, because while it appeared as though we’d be tying up on the starboard side, last minute he realized it would be easier on the port side and we were prepared! I was also in awe of how they have gotten their docking process down to a science. It was a very manageable feat for just two people.

Sun peeking through the clouds over the water as we docked the boat.

As far as the TrawlerFest went, San Diego was a pretty small venue. It consisted of 18 boats ranging from 21′ to 70′, a tent full of exhibitors and seminars with impressive and knowledgeable speakers. And as I mentioned earlier, what we lacked in quantity was made up for in quality. It seemed as though both Dennis and Paul were constantly engaged in serious conversation about the Kadey-Krogens which was both exciting and promising.

Friday night PassageMaker had a cocktail hour followed by a Mardis Gras themed dinner where dealers, manufacturers, brokers and customers all intermingled. Saturday night there was another cocktail hour this time followed by a dinner, trivia and a raffle. Between the good eatin’, having our table win the trivia game (check out PassageMaker magazine for our victory picture), and winning a subscription and hat from Ocean Navigator- I made out like a bandit!

Our table-mate, adorned with mardi gras paraphernalia, who was robbed of the Mardis Gras Queen title.

As the new faces become more familiar to me, the more respect and understanding I am gaining for the marine industry and everyone involved. It is a great field to be involved in and to call my profession, especially here at Kadey-Krogen. All in all, another fulfilling and exciting experience with the promise of many more ahead.

Donning a mardis gras mask and having lots of fun!

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On the Road Again

March 3rd, 2010

Today I am wrapping things up here at the office as I am leaving in the morning for the San Diego Trawler Fest. The Trawler Fest event series are put on by PassageMaker Magazine. These events showcase the boats and the lifestyles of the cruising world. On their site they describe it as a place “you’ll find a boat show custom-tailored to your specific cruising vantage point, an educational opportunity that builds your skills as a mariner, and a party atmosphere that gives you a chance to share your boating interests with fellow cruisers and meet the editors and experts involved with the magazine and the program.” Sounds fun, huh?

There are five Trawler Fests this year: one already occured in late January in Fort Lauderdale; there’s San Diego this weekend; Anacortes, WA from May 20-22; Warwick, RI from July 15-17; and finally, one in Baltimore from September 24-26. I must admit the last one will be nice because all I’ll have to do is hop on the Water Taxi!

This weekend we will be showing a Krogen 48′ Whaleback and I’d like to thank the owners in advance for letting us do so. I will be working the event with Dennis and Paul from the Seattle sales office and am eager to experience my first Trawler Fest.  Hope to see you should you be in the area!

The 48' Whaleback, Ocean Friend, in Glacier Bay, Alaska surrounded by humpback whales. This is the boat that will be at Trawler Fest!

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Regata del Sol al Sol

February 26th, 2010

So, I’m pretty sure I have one of the best jobs ever. It is just so great that I am able to combine my passion for marketing with my love of boats and the water. I’m working with different marketing strategies and outlets, I’m literally working with what feels like an extension of best friends and family, I’m traveling to beautiful port cities on a regular basis- and it just got even better. Larry came into my office, sat down and said, “I need to talk to you about something”. It gave me a slight flashback to the days when I used to hear those words and I was about to be grounded. To my surprise, he had big plans for me… and my dad.

Every April for the past 41 years the Regata del Sol al Sol takes place. It is a sailboat race from St. Petersburg, Florida to Isla Mujeres, Mexico, an island which is about eight miles from Cancun. The regatta is organized by the St. Petersburg Yacht Club and the event is best described by one of our sales executives, Greg Sapp, as “part open sailing yacht race, part friendly cultural exchange mission, part annual festival, and part beach party”.  Larry explained that owners, Jack and Jo Brinkerhoff, are planning to take their Krogen 39′, Bodacious, on the open water journey as one of the supply boats carrying different items for humanitarian aide (apparently this year they have an ambulance gurney? I know where I’m sleeping!). Part of the rules state that four people must be on board and between my job and my dad’s job as a Ship Pilot, naturally he thought we’d be perfect for the crew. Can my job get better??

My dad and I used to take what we dubbed “father daughter bonding trips” which my mother graciously supported and encouraged. We’ve gone scuba diving in the Bahamas, horseback riding and camping in the mountains of West Virginia, whitewater rafting down the Youghiogheny River in Pennsylvania among other places. We’re long overdue for another trip and this sounds very exciting!

My dad and me... ready for a new adventure!

There are a couple hindrances that may not let this pan out how we’d like, but I’ll be sure to keep you updated and my fingers crossed!

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Happy Birthday to me!

February 18th, 2010

Remember how I said there was a familial element to working at Kadey-Krogen? Check out the beautiful bouquet of flowers that Larry, Jim and Greg from the Annapolis office gave me for my birthday today! Aren’t they sweet?!

The surprise I found on my desk after lunch.

Ok, back to work!

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Bienvenidos a Miami

February 18th, 2010

I apologize for the delayed blog. Between the blizzard in the mid-Atlantic and the Miami Boat Show and not having internet at my hotel in Florida, I just didn’t get to the blog! There’s so much to discuss.

I had to change my flight in order to make it out of Baltimore before it got clobbered by round two of the blizzard. There was already 30 inches on the ground from the first wave of the storm, and I didn’t know if I was going to get to the show at all!

Branches breaking from the weight of the snow onto powerlines.

Luckily, I was able to get out of Baltimore and down to Fort Lauderdale fairly smoothly a day earlier than expected. Upon arrival I helped Gregg and Fred prepare and load our Krogen 58′ for her journey down to Miami.  I worked from our Stuart office for a few hours the next morning before driving down to Miami with Tom.

Once we checked into the Opera Tower I had just enough time to drop all my stuff in my room before we had to run down to the Sea Isle Marina and help dock/unpack/prepare the boats for the show. Before I get into all the details of that, I would just like to say that I have had a fear of elevators due to getting stuck in one as a child- and I was on the 55th floor!!

All the buttons in the elevator. Seriously?

Fortunately, the view was worth it.

View from the balcony of my room on the 55th floor.

The set up process was interesting. We had a ramp that went down to a 20′ x 30′ floating dock and had a Krogen 48′ North Sea on one side and the Krogen 58′ on the other. While we began unloading and setting up the beautiful interiors of the boats there was some commotion amongst people on the dock by our boats. When I came out to see what was going on, I saw a gentle giant in the water. A manatee had come over to the warmer water and was taking it easy right by our trawlers!

The manatee that entertained the crew and myself.

After waiting a couple hours  for mismatched gray carpets, we were finally able to set up shop. We arranged our teak furniture, podium, and easels that showcased our boats. We had bright yellow mums accenting our exhibit, and I must say at the end of the day it was a pretty and welcoming set-up.

Now, I personally had never been to the Miami Boat Show before so I didn’t know what to expect. I knew that it was smaller this year and that they were charging admission so that it would probably be slower than the past. To my delight, slower was still steady. I manned the podium and got to greet all the people that were anxiously awaiting to get aboard our boats. I then chatted with them until one of our sales staff was available to walk them through. It was fun learning all the different personalities of our sales team, not one of them the same.

Our Krogen 48', Second Star (right) and Krogen 58' (left).

For breakfast Friday morning Larry and I met with Charlie and Jamie  from Adams & Longino, our advertising agency that helps with our ads, website and newsletter. Charlie’s slow and pronounced southern drawl kept me extra attentive as we discussed the show and the seminar they attended. Jamie was very friendly, organized and obviously on top of her game. We discussed ideas for our upcoming Waypoints newsletter and had an overall great and productive meeting.

After the show, we had a photo session planned with Billy Black, but with the imminent storm headed our way we lost the desired lighting very quickly. He resolved to do a dawn photoshoot in lieu of the sunset, and we are excited to receive all the pictures and start putting them to use in our literature and online.

Ominous clouds coming toward the marina.

Saturday night Larry and I were taken out by Yachting Magazine to a thai/sushi place in South Beach where we were wined and dined. While business was discussed, it was kept at a minimum and the business relationship was strengthened by virtue of the fact we were all getting together for a nice meal and a fun night out. The bulk of the conversation actually turned into teenage daughters and between my experience as a former teenager and Bob Bauer as the father of a daughter in her late teens, we really scared Larry and Bob Cole about what they will be facing in the next few years with their young teenage daughters. They didn’t seem to find much solace in the fact that my female friends and I have all turned out okay! We ended up at fontainebleau for a night-cap and then headed back to the hotel.

Our 52' announcement poster at the entrance of our floating dock.

The rest of the show went very well. The sales team ended up with quite a few hot leads, and one even ended up in a promising sea trial of our Krogen 58′. Saturday was so busy that we periodically had waits on our floating dock and Sunday the traffic proved steady. Even Monday had a decent crowd considering it was the final day.

Before I started working for Kadey-Krogen I had heard there was a familial element to it, and I already feel like I have extra fathers and brothers keeping an eye out for me. My Valentine’s Day dinner consisted of chinese food, six men and myself- and I even footed the bill (nevermind the fact it was my company credit card)! Overall it was another successful show and experience and I’m looking forward to everything the future holds.

I promise to blog again soon.

Until next time…

Shannon

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Afloat in Seattle

February 3rd, 2010

Well, it’s official. The Seattle Boat Show was a great experience!

My ID for the show.

I’d like to start by thanking the owners’ who allowed us to show their Krogen 48′ North SeaKrogen 55′ Expedition , and  Krogen 58′. It was very gracious of you and we here at Kadey-Krogen give you a big thanks!

While the show will be running through Saturday, I was only able to attend the first half of the show. Friday through Sunday were very busy bringing the admirers, the dreamers, and serious inquirers alike. Monday was a little slower, but remained steady. I worked the show with Dennis and Paul from the Seattle office and Tom from the Stuart office, who came to Seattle from his most recent trip to our shipyard in Taiwan. Dennis, Paul and Tom each stationed themselves on different boats to field all the basic and technical questions while I bounced around and chatted with the different people that came aboard. I met previous and current owners, as well as hopeful future owners. There was even a lot of excitement for our newly announced Krogen 52′ and between the Seattle Boat Show and the Fort Lauderdale TrawlerFest we already have four letters of intent!

The majestic Krogen 58' at the show.

Every morning I climbed aboard, I seemed to have forgotten just how refined and luxurious these boats are. From the beautiful cherry or teak wood to the stainless steel appliances in the galley to the spacious staterooms and saloon- liveable becomes an understatement. The initial “wow” reaction and excitement as people entered the boats was contagious, and it was fun to discuss the details of the boats. There was one man that I saw in the pilothouse by himself gently holding the shipwheel and looking wistfully out the windshield to the water. I can only imagine he was picturing what it would be like if it were his boat.

I was pleasantly surprised that the weather remained in the 50’s and that the rain in Seattle isn’t the same rain I am used to on the East Coast. It was what I would consider more of a shower. And I was impressed with how active the people were! Rain or no rain, they were running or doing something physical. With all the snowcapped mountains and the adjacent water, Seattle truly is an outdoorsman’s playground.

Space Needle through the masts.

While I had my share of hot dogs and sushi for lunch and dinner respectively, our last night there Tom and I went to dinner with Tom Hess, Greg Light and Kim Larson from Cascade, the company where we get our John Deere engines. We had a productive and entertaining dinner at 13 Coins discussing the market and business and traveling. I finished my trip to Seattle with a glass (okay, two) of red wine and a petite filet mignon, a great way to conclude a fulfilling experience. I made it back to Baltimore just in time for a couple inches of snow!

Our office in the fresh snow.

Until next time,

Shannon

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We’ve only just begun….

January 27th, 2010

Hi there! My name is Shannon Band and I’d like to introduce myself as the newest addition to the Kadey-Krogen crew as the Marketing and Sales Assistant in Annapolis. For those of you who don’t know, my predecessor Casey Graves was presented with a job opportunity in Costa Rica that she (for some reason) just couldn’t turn down. I have been fortunate enough to take her place and am looking forward to meeting and getting to know everyone in the Kadey-Krogen family. I thought it would be fun to develop and maintain a blog and well, here she is!

A little about me…

Here I am!

I graduated with a degree in Corporate Communication from College of Charleston located in the beautiful lowcountry of South Carolina. Upon graduation I worked as an account coordinator in the Charleston branch of a full service integrated marketing agency based in Columbia, South Carolina. During my time there I assisted with accounts for educational facilities, renovated ‘green’ communities, government agencies, a resort and tourism company and a rebuilding dockominium and marina.

I moved back to Baltimore last January and took nursing classes per my mother’s influence as a Nurse Practitioner. It wasn’t long before I got the itch to delve back into the exciting world of marketing. Most recently I worked for a strategic marketing and branding company in Baltimore on a special new business assignment as a marketing research assistant. Just as the assignment was nearing its end, I learned of an incredible position with Kadey-Krogen and leapt at the opportunity.

I’m originally from Towson, Maryland, and a self-proclaimed ‘water baby’ with an adventurous spirit. I’m the daughter of a Chesapeake Bay Ship Pilot for the Port of Baltimore, and growing up I could always be found on the water whether it was the Bay, a river, an ocean, or even a pool. I grew up boating, whitewater rafting, scuba diving and sunbathing and still partake in these activities as often as I can (and with lots of SPF!). On land, I live in downtown Baltimore and am the epitome of a Baltimore Ravens fan, a karaoke superstar and up for trying anything at least once. I am also a mom to my two-year-old West Highland Terrier, Zoey.

Zoey and me out on the Bay.

Tomorrow I leave for my first Seattle Boat Show. I’m more than excited to meet current and prospective Kadey-Krogen owners as well as explore the city! Maybe I’ll even start to like coffee?
Regardless, here is my blog. I’ll be blogging regularly so please check back for new and exciting updates!

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